Tracking numbers doesn’t grow a dental practice.
Tracking the right numbers does.

In this episode of Just a Couple of Dentists, Eric and Alex sit down with Ross Maddox and Deren Flesher — both owners of $2M+ practices — to break down which KPIs are actually worth paying attention to… and which ones are just consultant noise.

They dig into:

Lead vs lag metrics (and why most dentists obsess over the wrong ones)
Google reviews: when quantity stops mattering and what actually drives patients
Case acceptance % vs total treatment dollars accepted
New patients vs attrition (aka “the back door problem”)
Why “active patients” is often a fake number
Hygiene reappointment rate — and why it looks good on paper but still fails in real life
How to talk KPIs with your team without killing morale

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