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LifeDoneDifferent.ly

Damian Keyes - F**k Plan B

Mar 6, 2020
02:00:07

We have a big old natter about:

  • Growing up in Swansea
  • The problem of doing what you want on your wedding day - when others want you to go with the flow (one week after this conversation Damian was getting married Vegas) 
  • Moving to New York
  • The problem of describing what he does; Musician v Builder of Businesses
  • The creativity of building businesses 
  • When he gets bored it's time to move on
  • Being a five-star failer
  • Good drummers = good videographers
  • Playing Wembley Arena & Hyde Park 
  • Meeting your heroes
  • Being paid to do what you love
  • Failing all his GCSE's
  • Joining a band
  • Signing a record deal and the anticipation of becoming a rock star
  • The 9 months of anticipation being followed by being dropped by the record label  
  • Getting a job in the local shampoo factory
  • Realising that he didn't want to get used to a very boring job
  • Why everyone should do a very boring job
  • Reacting to rock-bottom
  • Being more scared of staying at the shampoo factory than he was scared of the unknown
  • Understanding that failure isn't fatal
  • Finding his 'lane' which is working very hard to overcome any lack of talent 
  • Competing with himself not others 
  • Why he doesn't want to look back on his life and wish he'd done something different
  • Why life is like a computer game 
  • Money is like oxygen - you don't really care about it until it's gone
  • One holiday in his 20's
  • What are holidays?
  • Having a Dad with no ambition whatsoever and reacting to that
  • Taking personal responsibility 
  • Contentment v Ambition
  • His very supportive mum
  • Having a Stepdad who introduced fun and was a big influence on his life
  • Sliding doors moments
  • The importance of the mentors in his life, particularly Bruce Dickinson
  • When 'Why Not?' is the answer
  • The amazing Princes Trust 
  • Going to Rock School
  • The different lenses through which we look at life and why alternative lenses are essential for growth
  • The importance of doubting that your stories are the only important stories 
  • When snow forced Damian to move from Rock School student to Rock School teacher
  • When Damian became the Rock School's Sales & Marketing Manager 
  • Following/stalking his mentor Bruce and how they set up their own music college (BIMM)  
  • Damian's focus on giving students the best music education possible
  • How in the first 3 years students were involved in 24 Top 40 hits (including the Kooks)
  • The importance of remembering students names (and at the height taking 3 weeks to remember 1,000 students names)
  • How the scale of BIMM became a problem
  • Leaving BIMM 
  • How becoming a millionaire was overshadowed by a sense of failure
  • Losing confidence
  • The 'what next?' moment  
  • Feeling like Jason Orange
  • Going back to the comfort of his bass guitar
  • Learning to sing and having too much work
  • Starting to manage bands and having to employ people to help out
  • How learning is a confidence builder
  • His Mum's words 'do it while you can'
  • Unwittingly becoming the social media guy
  • The irony of being asked to write a book when the last book he'd read was Fantastic Mr Fox
  • Writing 'Fuck Plan B' which became 'The rulebreakers guide to social media' 
  • Understanding that both success and failure are fleeting and just part of the game 
  • The importance of doubting the stories you tell yourself when the story is that you can't do something
  • The importance of creating meaningful experiences or 'legacy' 
  • Damian's next adventure and why it feels like he's burning the ships 

BIMM
Supermensch: The Legend of Shep Gordon
https://www.youtube.com/user/Damiankeyes

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