The Shift in Black Friday Shopping Trends

Black Friday continues to be a significant day for retailers, though its role has transitioned from a peak shopping day to a more flattened event in the holiday season. Retailers have shifted to offering promotions earlier in November, which has resulted in a change in consumer behavior, with foot traffic in stores still notable but not as pronounced as in previous years. The focus has become setting the tone for the overall holiday shopping season rather than generating a single day of massive sales. Retailers are preparing for a shorter shopping season this year, underscoring the importance of initial sales in driving overall performance through December.