Predictably Irrational - Basic Human Motivations - Dan Ariely

Dan Ariely, a behavioral economics professor at Duke University, dives into the surprising layers of human motivation. He challenges the notion that money is our main incentive, revealing how meaning, recognition, and personal investment play pivotal roles in our satisfaction. Ariely contrasts views of Adam Smith and Karl Marx, emphasizing that pride and competition can often drive us more than financial rewards. Explore how these insights reshape our understanding of job satisfaction in today’s knowledge economy!