How to design a user onboarding | with Esben Friis-Jensen from Userflow

Is a good user onboarding really that important for your SaaS product? What are the most common mistakes to avoid in creating one?

In this episode, we speak with Esben Friis-Jensen from Userflow, a no-code user onboarding builder for product-led tools. We learn about the importance of onboardings, the mistakes most SaaS tools make when designing one, and what goes into creating a good onboarding.

We also get what it means to find your “Aha!” moment, and how that can greatly help with designing your onboarding for success.

⏱ What you’ll find and when:

00:00 Intro
04:34 The Userflow team and deciding equity split between founders
10:57 The Userflow growth strategy
13:35 The most common user-onboarding mistakes companies make
16:29 How to design an effective onboarding
22:46 Implementing data directly into your product
25:33 Product-led growth for a $600 product
31:23 Figuring out your Aha! moment 34:16 Bootstrapping vs. VC
37:50 Flash questions

🔗 Connect with Esben:

LinkedIn: https://www.linkedin.com/in/esbenfriisjensen/
Userflow: https://userflow.com/
Product-Led Stack: https://www.productledstack.com/