Question: When does paint in a can become lightening in a bottle?

Answer: At 1 million+ TikTok subscribers

We recently talked about Tony Piloseno, a former Sherwin-Williams employee and TikTok superstar who was recently fired from Sherwin-Williams for posting videos about his passion, paint. It didn't matter that Tony had a million and a half followers or had videos with a million views; what was important was the integrity of the brand, blah, blah, blah.

Listen to Tony's story and why companies need to wise-up to the fact that empowering employees on social media might actually be a good thing. Powered by Symphony Talent helping companies find their inner Cult Brand.

Lightning in a Paint Can