In this episode of The Seller's Edge, host Jonathan D'Ambrosio speaks with Joe Moriarty and Wes Haddon about their journey in creating a standout hair care brand. Tune in to hear about their strategies for building customer loyalty, managing online criticism, and the importance of a focused product line.
Key Takeaways:-
Always Keep The Customer In Mind
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Be Aware Of And Play Into Your Strengths
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If You’re Not An Expert, Find One
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Never Stray From Your Brand’s Core Values
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Increasing The Number Of Products Decreases Conversions
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Brands Stand Out By Being Original
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As You Gain Momentum, Safeguard The Foundation That Made It Possible
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Dedicate Significant Efforts To Customer Loyalty; It Is Your Greatest Asset
Discussion Points:
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01:47 - Competitiveness of the Product Market
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02:22 - Identifying the Needs of Consumers
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04:03 - Starting to Build a Product and Brand
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06:47 - Previous Seller Experiences
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08:53 - Knowing that a Market Gap Existed
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10:25 - Customer Obsession: The First Sign of Success
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12:13 - Identifying Knowledge Gaps & Pain Points
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15:20 - Reducing Product Variations for Optimal Performance
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21:40 - Having a Strong Sense of Your Brand’s Core Values
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25:27 - Creating a Name for the Brand
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27:01 - Scaling Up while Maintaining Operational Discipline
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31:29 - Capturing Market Share from Brand Name Competitors
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34:20 - Leveraging Social Media for Education & Brand Recognition
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38:13 - Embracing Minimalism for Long Term Gains
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40:32 - The Unrivaled Power of Customer Loyalty
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