Our guest today is Miray Alanlar, former Mobile Product Marketing Manager at Mozilla. Miray has a wealth of experience in mobile over many years - and something she has particular expertise in is onboarding experiences and improving retention through the first 30 days of a user’s journey, so much of which I’m thrilled about diving into with her today.

Key Highlights:

💡 Where marketers should look for ideas to help improve their onboarding flow.

🎬 The key components of user onboarding flow.

🎨 The key types of messages that can be tested in creatives.

👥 What extended onboarding means - and how to segment users for extended onboarding.

💭 How to think about multiple channels - and which user segments they are appropriate for.

🎯 How to think about automation - and what user segments to target with it.

🙅‍♂️ When you should not automate your onboarding messaging.

Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/the-first-30-days-how-to-improve-your-early-retention-with-miray-alanlarformer-mobile-product-marketing-manager-at-mozilla/

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