The David Pakman Show EXTRA: The rise of independent media w/ Aaron Rupar
May 17, 2025
Aaron Rupar, an independent journalist and media critic known for his incisive commentary and the Public Notice newsletter, joins the discussion about the rise of independent media. They dive into how independent outlets are reshaping political narratives and appealing to a broader audience, particularly Democrats. Rupar highlights the challenges of rapid news cycles and the need for engaging storytelling amidst misinformation. The duo also explores the evolving dynamics within left-wing media and the complexities of journalism in a politically scrutinized landscape.
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Rise of Independent Media
- Independent media is filling the gap left by collapsing trust in legacy media.
- There's a growing audience hunger for concise, highlight-driven political content.
Combine Humor with Accurate Fact-Checking
- Fact-check clips when amplifying political claims to avoid spreading misinformation.
- Balance humor and fact-checking to maintain credibility and audience trust.
Advice for Democratic Media Clips
- Democratic staffers should create political clips with conflict or emotional resonance to maximize impact.
- Simple policy advocacy clips often lack the engagement needed to spread widely on social media.