The Creator COO cover image

The Creator COO

Marty Pesis: The Hiring Playbook Every Creator Needs

Feb 28, 2024
Learn the hiring playbook for creators from Marty Pesis, focusing on employer branding and passion-first hiring. Dive into structured hiring methodologies and the importance of trial phases to assess candidates effectively. Explore strategies for retaining talent in the competitive creator space.
59:04

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Passion is crucial in hiring for creator businesses, emphasizing the importance of aligning hires with the brand's mission.
  • A structured hiring methodology involving job promotion, screening, sample projects, and trial phases enhances talent acquisition.

Deep dives

Mindset Shift in Creator Roles

Creators are recognizing the need to delegate and build teams to alleviate the burden of playing multiple roles. High-profile creators like Mr. B have been transparent about their hiring efforts, inspiring others to showcase their teams. This shift is vital for avoiding burnout and achieving scalability.

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