Make Learners Want It: Marketing 101 for L&D Rebels

L&D’s relevance crisis is here — and hope isn’t a strategy. Marketing expert Ashley Hinchcliffe flips the script on traditional learning functions with the People Impact Loop™, a bold framework to transform L&D from content factories to business-critical enablers. Discover why learner-centric buzzwords fall short, how to design initiatives employees actually want, and why marketing-led thinking is the key to driving real behavior change. Ready to stop shouting into the void and start proving value? This is your wake-up call.

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Ashley Hinchcliffe is the founder of MAAS Marketing and the creator of the People Impact Loop™ - a marketing-led framework transforming how L&D drives business value.
With a background in strategic marketing and a passion for disrupting the status quo, Ashley helps learning teams think more like marketers and product owners, and less like internal service providers.

Through bold campaigns, audience-first thinking, and unapologetic relevance, she empowers L&D to build initiatives learners actually want - and businesses truly need.
If you’re ready to stop shouting into the void and start driving real impact, Ashley’s your person.

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