Motley Fool Money Back-to-School Stocks
Sep 16, 2023
Deidre Woollard, an investment analyst at The Motley Fool, joins a discussion about the staggering $100 billion expected in back-to-school spending. They reveal surprising brand preferences among interns and the potential impact of experiential spending on big box retailers. The conversation dives into the disruption of traditional homework help services by AI tools like chatbots. They also highlight key stocks benefitting from back-to-school trends, including insights on companies like Dick's Sporting Goods, Target, and Chipotle.
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Intern Brand Preferences
- College interns prefer Mercedes over Tesla, possibly due to recent controversies surrounding Elon Musk.
- Instagram remains the most popular social media app among interns, surpassing TikTok, YouTube, and Facebook.
Ride-Sharing Preferences
- Uber is the preferred ride-sharing app among surveyed interns, but true brand loyalty is questionable.
- Cost, parental influence, and credit card perks may play a significant role in this preference.
Snapchat's Surprising Popularity
- Despite Mary Long's personal poor experience, Snapchat boasts 750 million monthly and 400 million daily active users.
- Its popularity, especially the controversial Snap Map feature, continues to puzzle her.