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Experts Deidre Woollard, Mary Long, and Ricky Mulvey discuss back-to-school trends including brand preferences of college interns, the potential failure of experiential spending for a big-box sports retailer, chatbot impact on the homework help business, and six stocks that align with back-to-school season.
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Quick takeaways
- Electronics purchasing, especially among college students, is significant, with an average spend of $1,300 per person.
- Companies like Dick's Sporting Goods and Target have positioned themselves well for the back-to-school season and are expected to benefit from the increased spending.
Deep dives
Back-to-school spending and trends
Back-to-school spending is expected to reach $41.5 billion, with an average of $900 spent per person. Electronics purchasing, especially among college students, is significant, with an average spend of $1,300 per person. Back-to-school trends have been starting earlier each year, and certain brands like Mercedes and Instagram are popular among college interns.
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