#022: Seth Goldstein - The Incredible Rise of Masa Chips: 250,000 Bags In 12 Months
Feb 22, 2024
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Explore the rise of Masa Chips with Seth Goldstein, covering ditching seed oils, raising capital, and rapid growth. Discover the impact of seed oils on the body, transitioning to entrepreneurship, paleo biohacking trends, traits of high performers, and sacrifices on the path to success.
Prioritizing personal wellness and mindful work habits can lead to improved productivity and work-life balance.
Successful entrepreneurial ventures stem from identifying market demands, innovative product creation, and strategic decision-making.
Strategic hiring of full-time employees for specialized roles is crucial for maintaining control and quality in key business functions.
Deep dives
Wellness and Mindful Work Habits
Prioritizing personal wellness and mindful work habits were pivotal for the speaker, particularly after leaving a high-stress private equity job. Understanding the importance of rest, the speaker ensured adequate sleep and strived to be fully present in the moment, valuing personal time by avoiding excessive work hours and controlling his schedule. Transitioning from a chaotic work routine to a more intentional and mindful approach allowed for better productivity and personal balance.
Entrepreneurial Journey and Masa Brand Creation
The podcast episode delved into Seth Goldstein's entrepreneurial journey with Masa, highlighting the inception of the Masa chips brand and its rapid growth in the health food market. The success story behind Masa's creation stemmed from a personal experience of redefining health snacks through real ingredients, exemplifying the shift towards healthier food choices and identifying market demands. Goldstein's shift from private equity to building a successful health food brand showcased his strategic decision-making and passion for creating innovative products.
Building Culture and People Management Challenges
The discussion extended to challenges in building company culture and managing employees effectively, touching on the complexities of hiring the right talent and fostering a positive work environment. Emphasizing the value of intentional communication and understanding team dynamics, the speaker highlighted the importance of discerning individual working styles and adapting management approaches accordingly. The strategic use of short-term contractor roles and external agencies allowed for flexibility in talent acquisition, optimizing resources and expertise for business growth.
Importance of Strategic Hiring for Specialized Roles
Strategic hiring for specialized roles like product and engineering is crucial for the success of the business. The podcast emphasizes the significance of hiring full-time employees for essential technical positions rather than relying solely on agencies or contractors. It highlights that certain roles, particularly in product development and engineering, require the commitment and expertise of dedicated full-time staff to ensure effective and focused progress. By prioritizing full-time roles for specialized functions, the podcast suggests that businesses can maintain control, consistency, and quality in critical areas of their operations.
Storytelling and Confidence in Fundraising
The podcast delves into the art of storytelling and confidence in fundraising for startups. It stresses the importance of authentic belief and structured planning when pitching the future vision of a business to potential investors. By emphasizing the need for founders to genuinely believe in and understand the journey towards their goals, the podcast advocates for honesty and confidence in entrepreneurial storytelling. Furthermore, it discusses the significance of structuring a compelling narrative that focuses on achievable milestones and tangible progress, rather than relying solely on past achievements or unrealistic projections.
Seth Goldstein is Co-Founder of Ancient Crunch, a family of brands focused on building new-age health foods for the modern consumer. After launching in 2023, Masa Chips - the company’s flagship product - exploded onto the wellness scene and has already sold over 250,000 bags.
In this episode, we cover Seth’s personal wellness journey, why more consumers are ditching seed oils, raising capital from top health investors, and Masa’s record-breaking growth to date.
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