Matsmart is an online grocery store that has helped save over 65,000 tons of food from going to waste. We talked with co-founder Karl Andersson about the company's journey to 100 million euros in revenue.
Learn more:
https://generogrowth.com
https://www.motatos.com
https://www.linkedin.com/in/karlan
(0:00) Introduction
(1:04) How a batch of Christmas soda led to Matsmart
(8:10) The problem of food waste
(10:40) Customer behaviors and creating a new category
(17:35) Building the Matsmart brand
(27:38) Expanding outside of Sweden
(33:45) Quick-commerce and the evolving food e-commerce space
(38:13) Getting to profitability
(42:15) Raising 200 million euros in funding
(48:05) What does the future hold for Karl and Matsmart?
