Christina Kay is the VP of Marketing for ResellerRatings, a platform that offers a holistic suite of user-generated content (UGC) tools to reach, convert, and understand customers across their journey.

She has years of experience in various MarTech tools, demand gen, customer success, and sales enablement (as well as a short stint in advertising and PR). In 2020, Christina was recognized as one of the Top 25 under 35.

In this episode, she shares how we can leverage user-generated content to drive rapid growth. Insights she shares include:

The importance of UGC for B2B brands in terms of increasing trust
User-generated content examples from the B2B space
How best to approach building community and a user generated content strategy for your business
How to build a community and empower them to market on your behalf
Trust factors to look for in your campaigns
The implications on social commerce now and in the future
Why use HubSpot and the tech stack to support marketing and sales activities as well as UGC.
Is there any merit to the idea that ratings can be spammy and don't convert well
She knocks the notions that Hubspot can only be used if you scale and that you can scale out of HubSpot
and much much more ...

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