The Hustle Daily Show SEO vs AEO: AI enters search
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May 15, 2025 Explore the fascinating shift from SEO to Answer Engine Optimization as AI redefines how we search online. Learn how startups are leveraging this transition, changing strategies for product visibility and consumer choices. Discover the rise of AI chat models like ChatGPT as alternatives to traditional search engines, complete with clickable features. Plus, insights into integrating AI within existing SEO practices to create more engaging and authoritative content. And don't miss Apple's mind-controlled tech innovations!
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SEO is Becoming Outdated
- Search Engine Optimization (SEO) is becoming outdated as AI changes how people search online.
- AI now provides conversational summaries that answer queries directly, shifting from traditional SEO results.
AEO vs SEO Explained
- Answer Engine Optimization (AEO) aims to get your content featured in AI-generated answer summaries.
- Unlike SEO which ranks pages, AEO focuses on being chosen by AI as the best direct answer.
AI Cites Sources, Boosting Trust
- AI search tools now include clickable links and cited sources, making them more useful.
- Cited sources enhance trust when verifying AI-generated answers, despite occasional skepticism.