Moving From Execution To Strategy

Are you ready to move from execution to strategy?

Talking Points

• How to get out of execution when you get stuck
• 3 layers of strategy
• What would cause someone to want to move from execution to strategy
• When the client suggests features that won’t work
• How to sell and price strategy
• Opportunity cost
• Separating clients who are interested in strategy from those who aren’t
• Why people in the strategy space are needed
• Developing the language to get more strategy clients
• If you’re an authority, you’re likely to attract a lot of people who want your advice, opinions, and plans
• It’s more difficult to be an authority if you’re all about execution
• Whether or not you have to keep consulting
• Why you don’t need to know 100%

Quotable Quotes

“There is an execution piece and there is a strategy piece, and you can think about any place along that curve, you can set your business.” –RM

“Strategy is probably one of the most misused words that I get questions about.” –JS

“Don’t pretend you’re doing strategy when that’s not what you were hired for.” –JS

“I’m going to argue that we have a real need right now for people in the strategy space.” –RM