The BluePrint with Dr. Erik Korem Dr. Americus Reed II: Building Sustainable Health Using Brand Concepts
Dr. Americus Reed II is a brand identity theorist and serves as a professor in the marketing department at Wharton. In this episode, Americus explains how we can use brand concepts to build an enduring identity around health and wellness, and how to consistently take action as you pursue your wellness goals.
Professor Reed’s TEDx talk
Twitter: @amreed2
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ABOUT THE BLUEPRINT PODCAST:
Dr. Erik Korem’s podcast, The BluePrint, is for busy professionals and Household CEOs who care deeply about their family, career, and health. Dr. Korem distills cutting edge-science, leadership, and lifeskills into simple tactics optimized for your busy lifestyle and goals.
Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement in your life to become the most healthy, resilient, impactful version of yourself.
On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High Performance pioneer. He introduced sports science and athlete tracking technologies to collegiate and professional (NFL) football over a decade ago, and has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.
Erik is an expert in sleep and stress resilience, and he is the Founder and CEO of AIM7, a wellness app that provides custom exercise recommendations to improve the outcomes of programs and workouts you already love. It unlocks existing data from wearables and other apps to provide empathetic and scientific guidance that’s perfectly in tune with your mind and body.
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SUPPORT & CONNECT:
- Instagram - https://www.instagram.com/erikkorem/
- Twitter - https://twitter.com/ErikKorem
- LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/
- Facebook - https://www.facebook.com/erikkorem
- Website - https://www.erikkorem.com/
- Newsletter - http://link.aim7.com/adaptation-newsletter
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QUOTES:
“The key is using stress and being able to adapt to it and improve. That’s what high performance is to me, the ability to adapt rapidly so you can achieve your potential. There are five key pillars to creating the conditions for adaptability: sleep, exercise, mental resilience, nutrition, and community/relationships.” Dr Erik Korem
“I maybe have a different concept on leadership. To me, leading is a verb. If you’re leading, you’re a leader. If you’re swimming you’re a swimmer, if you’re driving you’re a driver. If you’re leading you’re by definition a leader. I define leading as being looked to in a particular moment to make a decision or perform an action based on your unique gifts and abilities. So by that definition, everybody is a leader. All rank and role really describe is how many people are hoping you get it right when it’s your turn to wear the weight.” - Clint Bruce
John Danaher on high performance mindset and resilience:
“Whenever you are sparring, your mind will have a given direction of focus. The most basic division is between self focus and focus on the opponent.” - John Danaher on high performance mindset and resilience
Blue Print host Dr. Erik Korem on high performance mindset and resilience:
“In sport, our goal is to develop the most adaptable athletes with the most resilience who can consistently obtain their high performance mindset and potential.” - Dr. Erik Korem on high performance mindset and resilience, host of The Blue Print
John Danaher on high performance mindset and resilience:
“Philosophy was crucial because it is among the best means of developing a problem solving mindset.” - John Danaher on high performance mindset and resilience
Blue Print host Dr. Erik Korem on high performance, performance mindset, and resilience:
“The key is using that stress and being able to adapt to it to improve. That's what high performance to me is: the ability to adapt rapidly so you can achieve your potential.”
- Dr. Erik Korem on high performance, performance mindset, and resilience, host of The Blue Print
John Danaher on high performance mindset and resilience:
“The greatest determinant of the outcome of your matches over time by a landslide is your training and lifestyle mentality. This is the high performance mindset you carry every day as you train and progress.” - John Danaher on high performance mindset and resilience
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