Blockworks CEO Jason Yanowitz discusses how Blockworks has evolved the company from an events business to podcast network to news provider to becoming a data and information play with media, events and franchises feeding the core data and research business. This kind of shift is hard to pull off. Among the issues we discuss:
- Using podcasts for broad reach and affinity
- News as a credibility driver
- Pulling back on B2C events to focus on B2B
- Using media to drive “negative CAC” for information services
- Implementing a “house of brands” strategy
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