Today’s guest is James Vincent who spent eleven years working directly with Steve Jobs to help build Apple’s narrative for some of its hugely ground-breaking products including the iPod, iPhone, iTunes, App Store and iPad.

He also founded and was CEO of Media Arts Lab which was a bespoke agency working exclusively for Apple and is host of Fast Company's Innovation in Leaders Podcast.

A master storyteller, James is now Founder and CEO of FNDR - an agency which works with game changing entrepreneurs such as Brian Chesky of Airbnb and Evan Spiegel of Snap to help them harness the immense power of an intentional narrative to bring voice to their vision. 

In this episode, James and I discuss what he was like growing up and how he felt like an outsider to getting the call to come and work with Steve and what was the greatest lesson he learned from him.

I found this to be a really insightful conversation and a first-hand glimpse into what it was like working at Apple with both Steve and legends like Jony Ive on campaigns for some of the most iconic products of recent times. I think you will really enjoy it too.

James Vincent on Twitter / FNDR / Leaders in Innovation Podcast 

Danielle Twitter / Instagram / Substack Newsletter
 

Mentioned in this episode:

Apple's Mother Nature ad

Apple's iPod Silhouette campaign

Leaders in Innovation Podcast