#230 Youth Sports Are Changing: Team Sports Down, Individual Sports Up
Nov 20, 2023
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Exploring the transition from team sports to individual sports among youth athletes, the impact of COVID-19 on sports participation, the decline of tackle football and rise of flag football to minimize head trauma risks, the surge in youth participation in golf and tennis driven by various factors, and the accessibility and benefits of tennis as a recreational and affordable sport compared to other activities.
Increase in individual sports participation among youth indicates a shift away from traditional team sports preferences.
Lower-income households are witnessing a rise in youth sports participation, bridging the gap with wealthier families.
Deep dives
Trend Towards Individual Sports Over Team Sports
Children's participation in individual sports like golf and tennis has significantly increased while team sports like baseball and tackle football have experienced declines, as indicated by the Aspen Institute's State of Play report. Over the last four years, there has been a shift with a 20% decline in baseball and a 13% decline in tackle football among participants aged six to 12, while tennis and golf saw a 51% and 32% increase, respectively. This transition suggests a movement away from team sports towards individual sports, reflecting changing preferences and interests among young athletes.
Socioeconomic Trends in Sports Participation
Historically, household income has influenced youth sports participation, with wealthier families having more access to sports due to financial constraints. However, there is a notable increase in sports participation among children from households earning below $25,000 annually, rising from 20% in 2019 to 26% in 2022. This shift indicates a closing gap between the wealthy and the less affluent in sports involvement, with millions of kids from lower-income households engaging in sports activities.
Gender Equality in Sports Participation
The report reveals a significant shift in gender dynamics in youth sports, with female participation rapidly approaching male participation levels. While historically males have had higher sports participation rates, the gap is narrowing, with 40% of males aged six to 17 playing sports compared to 34% of females. Female participation has reached its highest level since 2013, with a noteworthy increase, while male participation has gradually declined. This trend suggests a positive outlook for female sports leagues and indicates a potential balance in youth sports participation between genders in the near future.
The Aspen Institute released its State of Play 2023 report on youth sports trends in the United States. So, this podcast will highlight key findings from the report (with a focus on participation rates), examine the “why” behind these findings, and discuss their implications for the business of professional sports. Enjoy!