How a Framework Transforms Your Business Analysis Approach

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Jan 21, 2025

Laura Brandenburg, Founder and CEO of Bridging the Gap, shares her insights on how a structured approach to business analysis can elevate outcomes and bolster confidence. She introduces her ‘Business Analyst Framework for Success,’ outlining its eight steps from understanding business objectives to evaluating value. The conversation dives into the importance of frameworks in enhancing credibility, managing complexities in projects, and supporting both new and experienced analysts in making a significant impact.

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INSIGHT

Structured Approach to Business Analysis

Good business analysis relies on a structured approach, not magic.
A defined approach improves outcomes, quality, and professional credibility.

ADVICE

Proactive Business Analysis

Define your BA approach instead of letting project managers or Agile dictate it.
Proactively suggest practices and guide the analysis process for enhanced credibility.

ANECDOTE

Magic vs. Framework

Laura Brandenburg struggled to hire BAs because she relied on intuition, not a framework.
This "magic" approach hindered her from building a consistent, high-quality team.

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In this episode Susan Moore and guest Laura Brandenburg, founder and CEO of Bridging the Gap, discuss how having a structured approach to business analysis can improve the outcomes, quality and value of our work. This approach can also lead to more confidence and credibility for the business analysis professionals. Laura introduces one such framework, her “Business Analyst Framework for Success," detailing its eight steps, from understanding business objectives to evaluating value created. This framework will be the source of her 3-part IIBA member webinar series starting in March also titled The Business Analyst Framework for Success.

The conversation highlights how frameworks complement project, software development and agile methodologies, adapt to various project contexts, and support both new and experienced BAs in delivering impactful outcomes.

✨Episode Highlights:

• What a business analysis framework is and why it's essential for practitioners.

• How to navigate the complexities of project management and software development frameworks while maintaining your unique business analysis approach.

• The benefits of being proactive and strategic in your role as a business analyst.

• A preview of Laura's upcoming three-part IIBA webinar series, "The Business Analyst Framework for Success," where she will break down an eight-step framework designed to help you excel in your business analysis work.

🔗 Resources:

Connect with Laura Brandenburg on LinkedIn Register for the 3-part webinar series (IIBA Member Exclusive) Learn more about the framework that Laura shared Laura offers a Quick Start to Success Workshop

Business Analysis Live! is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). She talks with business analysis professionals about business analysis topics and answer questions from our live audience.

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The International Institute of Business Analysis (IIBA) is a non-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.

Learn more at ⁠⁠⁠⁠https://www.iiba.org/

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