Dropping Bombs How Ordinary People Are Making $100K/Month (No Degree Required)
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Jan 6, 2026 In this enlightening discussion, Eric Lankford, Founder and CEO of RxHealing, shares his inspiring journey from homelessness to building a $700 million medical sales empire in just two years. He reveals how selling life-saving, insurance-covered products to seniors creates recurring revenue without startup costs. Eric emphasizes the importance of a service-first model, hiring leaders who surpass you, and highlights the potential for his reps to earn seven figures monthly. Tune in for insights on scaling a business while making a significant impact.
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From Car Sleeper To Founder
- Eric Lankford recounted sleeping next to a dumpster and living out of his car while researching medical sales at a library.
- He even removed the OnStar chip to avoid repossession while he rebuilt his career.
Insurance Removes The Price Hurdle
- Selling products covered by insurance removes price objections and turns selling into service.
- Targeting providers lets reps work with educated buyers who use the products to save lives.
Hire People Bigger Than You
- Hire leaders who can surpass you and create a culture that celebrates upward mobility.
- Seek people bigger than you to multiply growth instead of suppressing talent beneath you.