Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform.

Derek Osgood is a career product marketer turned founder.

He's made a career out of leading product launches at PlayStation and Rippling before founding Ignition, a go-to-market platform designed to help businesses launch products.

In today’s show, Derek joins Alex to talk about:

• how his PlayStation game launch experience lends itself to SaaS
• how Rippling thought about reinventing a product category
• transitioning to the role of founder at his own company
• his best practices for a successful product launch