Sales Reinvented The Total Cost of Ownership: Strategic Negotiation for Complex Sales with Stuart Foster, Ep #450
What’s the real difference between negotiation strategy and tactics, and why does it matter so much in high-stakes deals? In this episode of Sales Reinvented, we’re joined by Stuart Foster, an international sales performance coach, who answers this question and shares his expertise on navigating complex negotiations.
Stuart reveals how understanding the balance between strategy and tactics can be the key to closing deals, building long-term relationships, and ensuring mutual success. Whether you’re negotiating with a tough buyer or trying to secure a lasting partnership, Stuart’s actionable advice will equip you with the tools you need to master the art of negotiation.
Outline of This Episode- (0:51) What is the difference between negotiation strategy and tactics?
- (1:26) How should strategy and tactics complement each other in a deal?
- (2:22) Stuart’s go-to negotiation strategy for high-stakes deals
- (5:28) The role of planning in negotiation strategy and tactics
- (6:55) Common negotiation strategies in complex sales
- (8:55) How to handle aggressive negotiation tactics from buyers
- (10:30) Stuart’s top three negotiation strategy dos and don'ts
- (13:38) Real-world example of applying strategy and tactics in a high-stakes deal
- Connect on LinkedIn
Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com