Let's start here: TikTok is not for everyone.

One of the newer social media apps on the block is distracting, addictive, and potentially dangerous if you overshare information.

However, the app has some advantages over its competitors. TikTok is an easy-to-use tool with digestible video clips, making it a marketer's dream.

Listen to tikTok in 10 minutes (or close to it).

Follow me on TikTok.

Listen + Subscribe on Spotify or Apple Podcasts

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179: TikTok: Waste or Worth Your Time?