Leveraging Your Organization's Thought Leadership | Peter Winick and Bill Sherman | 500

It's celebration time! The Leveraging Thought Leadership podcast is celebrating our 500th episode with our co-hosts, Peter Winick and Bill Sherman. In this special episode, Bill and Peter share news about their most recent white paper, "The OrgTL Canvas," and walk us through the deep insights they've gained by spending more than 20 years working with thought leaders, from Fortune 500 and Global 100 successes to new, single-shingle startups - all looking to get their remarkable insights out into the world. Over the past four years, Peter and Bill have spoken with more than 250 heads of thought leadership, many of them on this very podcast. Those conversations have given them incredible insight into the pain points that organizations face when creating, curating, and sustaining thought leadership initiatives. The OrgTL Canvas synthesizes their acumen into actionable steps that help organizations use thought leadership to gain higher visibility, greater success, and a strong, loyal following. In today's conversation, Bill and Peter share how organizations are changing the way they interact with consumers (and potential clients), and how thought leadership can bridge the gap that leads to "next steps" for their audience. They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn't working, and the importance of alignment across the organization. The OrgTL Canvas is a framework that can help your ideas spread beyond the walls of your organization, and create real impact. We're pleased to share it, and to join with our listeners in celebrating an amazing 500 episodes of Leveraging Thought Leadership. Thank you for listening to our podcast, and here's to 500 more! Three Key Takeaways: * Strategy does not happen by accident. It has to be purposeful. * You only need 3 - 5 core provocative ideas to bang the drum on. More isn't always better. * Thought leadership works to facilitate awareness, provoke curiosity, and serve as a call to education.