One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too).

Building a business based on your expertise requires a unique approach. And David highlights some of the best practices for making sure potential clients recognize what you bring to the table – and pay accordingly.

In this episode, you’ll learn…

The 4 common mistakes of entrepreneurs – and how to avoid them
One of the best ways to organize your thoughts and formulate new ideas
The dangers of over-delivering to a client
2 ways to gain expertise none of your competitors have
How to ensure you can charge a premium for your services
And more

Jako ve filmu Most špiónů. Zákulisí největší výměny zadržovaných od konce studené války