"The Listening Leader".
Carter Murray is the global CEO of FCB. He is 6’7” and shows up larger than that. In his own words, he lives on the front foot, charging forward.
But the truth is more complex.
When he took the job 7 years ago, the agency was named DraftFCB and was seen by most observers as a turnaround. Others wondered if the world needed FCB anymore.
But some people had a different view. The people that still worked there.
