The Briefing Why Hannah Ferguson takes credit for choosing our Prime Minister
Jan 16, 2026
Hannah Ferguson, the dynamic founder of Cheek Media Co. and author, discusses her journey into politics and media at an impressively young age. She shares how family debates informed her political views and the importance of constructive conversations around dinner tables. Hannah critiques the tribalism in media, highlights Cheek's influence on the 2025 election, and opens up about the challenges of online harassment. With a refreshing take, she addresses the intersection of sexuality, feminism, and political ambitions, all while advocating for transparency in new media.
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Early Canberra Trip Sparked Civic Curiosity
- Hannah remembers being the only excited kid about the AEC on her year four Canberra trip.
- Her parents turned that curiosity into conversations and support that shaped her civic engagement.
Family Shaped Her Dialogue Skills
- Hannah grew up in a conservative household with a truck-driver dad and small-business mum.
- She used family conversations to practice engaging respectfully with people who disagree politically.
Transparency Over False Objectivity
- Hannah defines Cheek as news commentary, not hard news, and admits she can't be fully objective.
- She deliberately labels her opinions to offer transparency and build trust with readers.
