E392: Avi Schiffmann, 21 years old, just spent 72% of his funding buying the Friend.com domain name.

Avi paid $1,887,843.00 to buy Friend.com.

And he spent $200,000 on a video from Sandwich Video.

This was a crazy gamble that is paying off - Avi and his video are going super viral.

But there’s more to the story than this.

I share Avi’s insane background - which he thoughtfully and consciously leveraged - and how Avi is secretly a master at branding.

Crazy story.

00:00 Buying Friend.com For $1.8 Million 00:39 The Video Gamble 01:27 Immediate Lessons 02:17 Avi Schiffman's Background 03:00 The AI Pendant - From Tab to Friend 06:04 AI Friend Concept 08:08 Funding and Valuation 13:12 Building and Branding 14:26 Final Thoughts

#startups #ycombinator #venturecapital #technews

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

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