The Company Road Podcast E13 Andrew Broughton - Designing for Improved Civic Outcomes: The Intersection of Design and Social Responsibility
"Your success is only limited by your own ambition... It's very much about autonomy, mastery, and purpose beyond the backlog."
Andrew Broughton
In this episode, you’ll hear about:
- Balancing business metrics and social impact: The challenge of but need for aligning social impact measures with business metrics to demonstrate the value of socially focussed projects.
- Finding intrinsic value in your work: How to find alignment between your work’s outcomes and impact with your own personal goals and aspirations.
- The role of design in problem-solving: How intrapreneurs can garner influence in the workplace and influence outcomes by focusing on problem-solving and delivering tangible results.
- The art of storytelling: Recognising storytelling as a pivotal business skill for designers to elucidate complex ideas, quantify metrics and convey design’s value… and how to step up your own storytelling capability.
- Handling Curveballs and Side Agendas: How to consider and handle unexpected inputs and side agendas from various sources and repurpose them to the benefit of your project.
Key links:
WorkSafe https://www.worksafe.vic.gov.au/
Strategic Design https://today.design/approach/strategic-design/
Accenture https://www.accenture.com/
Power of 10 model http://www.placemakingchicago.com/about/power.asp
Ideo Design Thinking https://designthinking.ideo.com/
About our guest
Andrew Broughton (https://www.linkedin.com/in/anmbroughton/) is a Strategic Designer and Senior Manager of the Innovation Center at WorkSafe Victoria, managing the innovation portfolio, design practice and governance across a team of strategic, service and experience designers.
He has worked as a design consultant with a portfolio of international clients, and created impacts for many people, clients and projects in social innovation and strategic design. His current mission is to leverage design from a civic perspective, empowering and enriching our community in every possible way.
About our host
Our host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co)
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.
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