No Jumper James Larese on Directing for Eminem, OhGeesy, Most Expensive Music Videos & More
Sharps dives into the creative mind of illustrious video director James Larese, to chop it up about the business, how he navigates his way to success, artists he's worked with, how he keeps his motivation going, and more!
https://www.instagram.com/tha_sharp_one/
https://www.instagram.com/jameslarese/
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00:00 Intro
5:20 Wanting to direct music videos since he was 8 years old and being blown away after discovering MTV
7:00 James talks about his fascination for creating a full experience through music videos
9:10 Growing up without cable, going to a friend's house to watch MTV
10:45 James talks about putting work into a video to have it get shelved and the process of presenting treatments to labels
12:30 James on having a thick skin, rejection, and hearing “no” a lot more than “yes” in the industry
16:45 James talks about not asking “why” when your idea gets shut down
19:35 Sharp pushes James to talk his sh*t about the industry
20:15 James explains working with newer artists without big budgets because he liked the music
22:10 James on Ohgeesy being his son-in-law, witnessing the grind, and shooting the second “Musty” video
27:37 James says his largest budget on a video was $1.5 million and how budget does not dictate if it's a hit or not, Sharp is baffled
29:00 "A song ain't sh*t without a music video" Sharp talks about how music will only reach so far without a visual
29:45 Sharp praises James' work and the importance of shouting out people behind the scenes
30:44 James talks about working with Eminem on top of the Empire State Building for Jimmy Kimmel
32:00 James explains how Eminem's Empire State video performance came about, Sharp says James deserves his flower indefinitely
35:30 James says working behind the scenes is not for the recognition
40:50 The best time to get into the industry
45:40 James talks about what it takes to be a creative and how we can be our own worst enemy
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