What? Huh? Me? Huh? What? (with Ron Bronson)

Ron Bronson (Former Head of Design at 18F, the federal government’s digital services office, as well as champion tennis coach, professor of practice at University of Michigan, radio host, and accidental footwear entrepreneur) joins Sean to talk about his design mistakes, as well as the magical land of Wisconsin, Apple’s thinnest new product, and the dangerous allure of ribbon cuttings.

You can find Ron online by searching his name (in your engine of choice) or by going the direct route: visiting ronbronson.com. There, you can find links to Ron’s podcast with Joel Goodman Future Perfect Book Club, as well as many other projects he’s been involved in.

The set of design principles and guides the team at 18F developed about how to ship and deliver in the government do indeed live on, and can be freely found at 18f.org; they’re must-read resources for those wanting to do good in public service anywhere and at all levels. Whether you’re in public service or not, though, getting involved in a thing that can help your community is more important and necessary in this time.

DID I DO THAT? AT AIGA DESIGN CONFERENCE 2025

As of this publication, I am out in Los Angeles at AIGA Design Conference—I'll (hopefully) be recording episodes, but mostly just experiencing the event! See you out there, or follow @dididothat.design on Instagram for updates!

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