David Weisburd speaks with Ryan Serhant, founder and CEO of Serhant, about the explosive growth following the Netflix debut of \*Owning Manhattan\*. They discuss how the show has transformed the business, increasing market diversification, website traffic, and lead engagement. Ryan also shares his insights on scaling a real estate business, the importance of culture in a distributed workforce, and why he sees Serhant as more than a brokerage—defining it as a sales as a service company with an innovative approach to training and technology. Throughout the conversation, Ryan reflects on his personal journey, the challenges of transitioning from broker to CEO, and the responsibility of building a brand tied to his own name. (0:00) Introduction to the 1000 minute rule and business impact (1:18) Business growth metrics, Netflix effect, and market expansion (4:02) Competitive advantage and the essence of sales (7:27) Overcoming sales challenges and institutionalizing service (12:48) CEO sales balance and the reality of Only Manhattan show (18:28) Talent recognition and team scaling strategies (21:46) Team building and culture development (25:06) The role of personal branding in business (28:31) Brand building strategies and reinforcing productivity (34:52) Handling setbacks and strategic focus decisions (39:05) Setting and achieving personal and professional goals