In this episode, Josh & Jason have an action packed conversation with Scott Snider, President of the Exit Planning Institute about five things every business owner should know, and think through, to maximize the value of their company before an exit. We talk about five stages of value maturity, walk through the intangible forms of capital, three legs, the importance of taking time to work ON your business and ON your personal life goals, and finally, understanding if your company is ready and attractive to a buyer. As a business owner, be prepared and have a plan, so maximize the value of your exit when a buyer shows up at your doorstep.