Episode 749: From Data to Dollars: The Metrics That Move the Needle

15 snips

Apr 14, 2025

Discover why understanding your metrics is essential for business success. The conversation dives deep into key performance indicators, emphasizing Earnings Per Lead and conversion rates. Learn how to differentiate between simple revenue figures and real success metrics, especially during product launches. The hosts tackle common misconceptions about emotional responses to data and highlight the importance of a structured approach to strategy. Tune in to explore how mastering numbers can lead to transformational business growth!

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ADVICE

Focus on Performance

Focus on performance metrics, not just money.
Build a machine that makes money, don't just chase dollars.

INSIGHT

Understanding EPL

Earnings Per Lead (EPL) is calculated as total sales divided by the number of leads.
Higher EPL indicates better launch performance and informs ad spend.

ADVICE

Conquering Ad Spend Fear

Don't be afraid of Facebook ads; fear comes from not knowing your numbers.
Knowing your EPL helps determine a reasonable ad spend.

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Numbers are a language, but how well do you really know your metrics? To be successful in business you absolutely must know your numbers, and a common theme we see in successful Digital CEOs is that they not only know their numbers, but they know them inside-out.

In this episode, we dive into the math and the nitty gritty of numbers, and reveal what you need to understand about your metrics on both the micro and the macro levels of your business to start turning that data into dollars.

Numbers don’t lie, and knowing how to assess and properly use just a few of the key metrics we talk about today can be both business, and life-changing!

My free 3-day training for digital course creators, called Your First Digital Product, is coming on April 22nd! It’ll help you go from Zero to SALES, and in it I share my $90 million process for creating a digital product that people will actually pay for. You do not want to miss this, so register now at www.jameswedmore.com/fdp, and I’ll see you there.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We’d love to hear what resonated with you the most.

In this episode you’ll hear:

A deep dive into the key metrics on a micro-level and why Earnings Per Lead (EPL) is the “holy grail” number to always be aware of
How enhancements and changes differ in launch strategies, and the reasons that as Digital CEOs we always want to be doubling down on enhancements
The importance of macro-level metrics like rate of growth and Customer Lifetime Value (LTV), and how these numbers can be used to indicate long-term sustainability and growth of your business
The impact that building a business machine that performs well will have on one of your most important assets, your time
How you can register for my free 3-day live training, Your First Digital Product, happening on April 22nd

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/749