Creating Industry Leading Products | Tom Alterman | Director of Product at Asana

Tom Alterman is currently Head of Product at Asana, for Revenue and Monetization. Prior to Asana, he started his career as an Engineer before moving into UX design and later joining PlanGrid as well as StructionSite as a Product Manager. He briefly also worked as Head of Design at Olympus Dao. I had a great time going through what motivates Tom to pursue different opportunities, how Asana is able to retain its values within its products and employees as well as his views on what traits make up a great product manager. Guest: Tom Alterman Twitter: https://twitter.com/tomalterman LinkedIn: https://www.linkedin.com/in/tomalterman/ https://www.tomalterman.com Connect with Daivik: https://linktr.ee/DaivikGoel Follow the Podcast: http://linktr.ee/bbpod Topics 0:00 - Intro 1:26 - What got him into Product Management? 3:48 - Biggest Differences between Corporations and Startups 8:13 - How does he choose his next journey? 11:15 - How to work with growing pains as a startup scales? 15:49 - When to introduce a second product in a startup? 21:04 - How to get buy in from customers who might not understand your value prop? 23:36 - How do you gain trust with customers? 26:30 - Why did he move to Asana? 27:05 - How does Asana permeate it’s mission throughout its products and employees? 30:01 - How does he approach creating product tiers for customers? 37:35 - What are traits he looks for when hiring Product Managers? 42:50 - What led him into Crypto and Olympus DAO? 54:40 - Productizing Crypto Technology 56:20 - Where can people go to get more insight into crypto? 58:51 - Wrapup