Matt Slater, a sports journalist from The Athletic, Adam Crafton, a sports contributor, and Felipe Cardenas, a hosting implications expert, dive into FIFA's new Club World Cup launching in the US. They discuss the tournament's updated format and its historical evolution. The conversation touches on challenges like sponsorship woes, qualification debates, and the financial prospects in American soccer. They also explore player welfare concerns with new tournaments and how this impacts the future of international football competitions.
The upcoming FIFA Club World Cup, launching in the US, features 32 teams but faces challenges in generating fan interest and confirming necessary stakeholders.
Concerns over player welfare are rising as the expansion of international tournaments, like the Club World Cup, adds pressure to an already demanding football calendar.
Deep dives
Introduction of the Apple Sports App
The Apple Sports app offers users access to real-time football scores and features such as a dynamic drive tracker and live play-by-play commentary. Designed for both speed and simplicity, it presents team and player statistics, standings, and live betting odds. Users can personalize the app to focus on their favorite leagues, conferences, and teams, making it a tailored experience for football fans. It is available for free download in the App Store across the US, Canada, and the UK.
Details of the Upcoming Club World Cup
The upcoming FIFA Club World Cup is set to take place in the US, raising questions about its structure, format, and who will participate. The tournament will feature 32 teams, with a significant European presence, but there’s concern about generating interest as many fans may not even be aware of what the Club World Cup entails. Moreover, the decision for the US to host this tournament came without a prior bid from the country, complicating negotiations with venues and cities. Current stakeholders, including sponsors and broadcasters, have yet to be confirmed, indicating potential challenges ahead.
Market Potential and FIFA's Strategies
FIFA aims to position the Club World Cup as a profitable venture in a growing US soccer market, which is often regarded as an 'ATM' for football due to its expanding fan base. This tournament not only seeks to increase FIFA's revenue but also corrects past marketing mistakes from the Copa America, which suffered from poor attendance and promotion. Rich individuals and clubs are expected to profit substantially, but there are concerns about how this aligns with the needs and welfare of players, who may already be overburdened by the current football calendar. The growing exposure of international football in the US could change perceptions and engagement during this tournament.
Concerns Around Player Welfare and Tournament Viability
The increase in international tournaments raises valid concerns about player welfare, with critiques suggesting that players are being asked to shoulder the burden of an expanding match schedule without sufficient consultation. While many elite players enjoy competing on such platforms, the fatigue from an already demanding season cannot be overlooked. Notably, the European leagues also contribute by scheduling summer tours, adding to a packed calendar. The balance between entertaining fans and maintaining player health remains a challenge, particularly as FIFA seeks to launch this new competition successfully.
In June FIFA’s new Club World Cup launches but do you know where it’s being held, who’s playing in it or what the format actually is?
Ayo Akinwolere is joined by The Athletic's Matt Slater and Adam Crafton to discuss the tournament ahead of it's relaunch in the USA next summer with Felipe Cardenas also popping by to explain what it means for the US to host the competition.