Episode #140: How to Identify Synergies between Corporates and Startups

It’s been well documented by the likes of Steve Blank and Clayton Christensen that if you want explore disruptive innovation in a large company, you have to redesign or create parallel processes, systems and values internally in order up to support behaviours critical to innovation - think moving fast and experimentation. Failing that, take innovation outside of the building by spinning out a company with its own processes, systems and values. But the kicker here is to not treat the spin off as an independent startup, otherwise you might be better off simply setting up a corporate venture capital arm to invest in startups. A better approach is to leverage your relative strengths to mutual benefit. A large corporate will bring domain expertise, networks, distribution channels, customers and resources to the table. Listen to hear how to identify synergies to accelerate growth. Listen on iTunes: goo.gl/sMnEa0 Listen on Stitcher: goo.gl/OqEVCy If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Melbourne, Australia, check out www.collectivecamp.us

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