Other People's Money with Max Wiethe

How $100B Asset Managers Are Making Tokenized Funds a Reality | Maredith Hannon of WisdomTree

Jan 27, 2026
Maredith Hannon, Head of Business Development at WisdomTree Digital Assets, leads tokenized fund initiatives at a $100B asset manager. She discusses rapid tokenization growth and WisdomTree’s tokenized product lineup. Conversations cover retail and institutional access, on‑chain utility like payments and DeFi integrations, settlement and liquidity mechanics, and the roadmap for private credit and global use cases.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Tokenization Echoes The ETF Playbook

  • Tokenization mirrors the ETF revolution by changing how investors access assets rather than the assets themselves.
  • WisdomTree sees tokenized funds as a natural bridge to deliver transparent, liquid exposures where clients already are.
INSIGHT

Early Tokenized AUM And Product Breadth

  • WisdomTree had about $750M tokenized AUM, concentrated in a money market product, and offers 15 tokenized funds across multiple blockchains.
  • Their suite spans equities, money markets, and alternatives like liquid private credit yielding double digits.
ADVICE

Abstract The Blockchain For Retail UX

  • Hide blockchain complexity behind familiar mobile interfaces to broaden retail adoption.
  • Offer both custody-on-platform and wallet-transfer options so users choose the experience they prefer.
Get the Snipd Podcast app to discover more snips from this episode
Get the app