The podcast discusses the inspiring success story of Olé Mexican Foods, a supplier for Walmart. It covers the company's humble beginnings, growth, and expansion. The founders share their journey, including the process of naming the product, their partnership with Walmart, and how they've inspired the Latinx community. They also highlight the company's future plans for growth, increasing sourcing for US-made products, and their brands' significance in the Latin and Hispanic communities.
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Quick takeaways
Olay Foods, a family-owned company, started with just one tortilla machine and now employs hundreds of people across different communities, showcasing the power of American entrepreneurship.
The long-standing partnership between Olay Foods and Walmart, driven by Veronica's persistent efforts and Walmart's support, has led to the expansion of Olay Foods' products, which are now available in 3800 Walmart stores nationwide and continue to resonate with the Latin community and general market consumers.
Deep dives
History and Growth of Olay Foods
Veronica Moreno and her husband Eduardo started Olay Foods in 1988 in Georgia. Facing difficulties in the Texas economy, they saw an opportunity to provide tortillas in Georgia. Starting with just one small machine, Veronica worked hard to grow the business. Today, Olay Foods is a successful family-owned company, with their products being sold in thousands of stores and employing hundreds of women.
Partnership with Walmart
Olay Foods has had a long-standing partnership with Walmart, starting from one store in Dalton, Georgia. Veronica's persistence and the support of the diversity supplier team and Walmart merchants allowed the business to expand gradually across the country. Olay Foods' products are now available in 3800 Walmart stores nationwide. Walmart has not only been a partner to Olay Foods but has also been instrumental in providing opportunities for Veronica and Edgar, involving them in sales calls and meetings. The growth and success of the partnership are a testament to their quality products and their commitment to serving the Mexican community.
Future Expansion and Role as Inspiration
Olay Foods has exciting plans for growth and expansion. With upcoming new facilities and increased production capabilities, they aim to add 1.5 billion pounds of corn and flour tortillas over the next five years. The company's brands have resonated with the Latin community, and they have also gained popularity among general market consumers. As a family-owned business, Olay Foods serves as an inspiration to its employees and the wider community. Veronica encourages others not to be afraid to pursue their dreams and emphasizes the importance of letting people see the best they can be. Olay Foods' growth and success showcase what is possible for Mexican American entrepreneurs.
Olé Mexican Foods is one of our incredible suppliers – and a truly inspirational American success story. Veronica Moreno started the company in her home with just one tortilla machine, and today she employs hundreds of people across several communities.
I recently had the pleasure of touring Olé’s Texas facilities and talking with Veronica and her son Edgar about the Olé story, and how they’re continuing to expand and invest. Walmart is passionate about supporting American entrepreneurs and businesses.
This week, we held our ninth annual Open Call where more than 1,100 businesses from across the country pitched their products for a chance to see them on store shelves, Walmart.com, or our Walmart Marketplace. And we’ve pledged to spend an additional $350 billion over the next 10 years on products made, grown, or assembled in the U.S. That investment will support the creation of an estimated 750,000 new U.S. jobs.
It’s amazing to think of the difference we can make for so many lives by buying and selling products that support American jobs. I hope you’ll join me in reflecting on that this weekend as we celebrate our nation’s 246th birthday. Happy Fourth of July, and thank you!
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