Profitable Mindset

#263: The Beating Yourself Up Trap: How Self-Criticism Kills Farm Profits (And How to Stop It)

10 snips
Sep 18, 2025
Dive into the world of farming with a focus on overcoming self-criticism that hampers profits. Discover how negative thought patterns lead to shame spirals and prevent effective marketing. Learn practical steps to challenge and reframe unproductive thoughts, and the power of scheduling focus time to tackle challenges head-on. Charlotte shares a six-step protocol to break negative loops and emphasizes the importance of connecting products to customers’ real needs. Gain insights into mastering mindset for financial success on the farm.
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INSIGHT

Shame Spirals Drain Farm Profitability

  • Self-criticism creates a shame spiral that occupies mental bandwidth and blocks money-making tasks.
  • Charlotte Smith says mindset work is necessary because our brains are biologically wired to loop on negative thoughts.
ANECDOTE

Raw Milk Dairy Case Study

  • A Midwest raw milk dairy farmer avoided a work issue and it escalated toward threatening her retirement.
  • Charlotte Smith used coaching to break the self-blame cycle that blocked her marketing and finances.
ADVICE

Question Your Worst Thoughts

  • Challenge looping thoughts by asking, "What if I did the best I could with what I knew then?"
  • Use questions to reframe hindsight and reduce shame so you can take productive action.
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