Independent Business

37: How referral marketing is the key to growing your business with Sara McCabe

Dec 20, 2023

41:20

Word of marketing is the best way to get the word out about your business, but most of us don’t spend much time investing into that area of business. We rely on social media to get our name out there, and while that is important, nothing beats knowing that there are people out there who know and love your business and are willing to share your work with others.

In this episode, we’re joined by Sara McCabe, a people and business development consultant. She shares how she was able to stop leaning on social media for leads and focus only on referral marketing. Her strategies of how she's turning her clients into raving fans is pure gold!

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