95: The secret sauce in Weber’s learning blend? Experience – Jane Calleja

Jane Calleja discusses how Weber develops the product knowledge and confidence of independent retailers to sell their range of barbecues. When covid limitations and travel restrictions made face-to-face workshops impossible they had to come up with a new approach to provide the critical elements of a product and flavour experience. In a period of skyrocketing demand in the homemaker segment in 2020 they achieved impressive participation levels in this optional program and successfully launched a new product category. Listen to hear all about this award-winning learning solution.

Host: Michelle Ockers

Transcript and related resources: https://learninguncut.global/podcast/95/

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Emergent:

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 https://learninguncut.global/podcast/?podcast_series=emergent-series