One simple philosophy for success as a consultant is Be Helpful. Don't make it about selling more tomorrow. You have to genuinely help and be clear about what help you can give. Thomas Barta primer marketing leadership expert and author of "The 12 Powers of a Marketing Leader" sits down with Peter to help our listeners with advise on marketing, being distinctive, and how keynote speaking can be an opportunity to test new concepts that might one day work themselves into a book.
Leveraging Thought Leadership