Using Owned Content To Drive Demand -- Kyle Denhoff // HubSpot

Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand generation for content. Owned media is a great way to get in front of your prospects. Rather than an immediate sales pitch, continue to provide value and let them decide when they’re ready to take the next step. Today, Kyle talks about using owned content to drive demand. Show Notes

Connect With: 

• Kyle Denhoff: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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