Demystifying Social Selling and Amplifying the Power of Employee Networks with John Baldock

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Resource Links:

• Create a successful employee advocacy program with Social HP
• Learn how to set - and meet - internal sales goals with Double Your Case Files Masterclass
• Estate planning attorney? Get online leads and sales coaching with Seminar 2.0

While paid advertising is an effective way to reach new audiences…Your firm may be missing out if you’re not leveraging what you already have in your company. Namely, the hidden potential of employee networks. 

If you get clients through referrals, you probably already recognize the immense power of word of mouth (WOM). But by implementing a “social selling” strategy, your firm can take word of mouth advertising to a new level and grow your firm faster.

During his 10 years at LinkedIn, John Baldock helped many companies get stellar results by mastering the art of social selling. Today he’s teaching you how you can do the same by leveraging your employee networks.

In this week’s podcast, John Baldock of Social HP and Glimpse Social joins us to discuss why you shouldn’t let the power of your employees' voices fall on deaf ears. He shares best practices for sharing content, why you should use a “set it and forget it” strategy and explains how you can make social selling a realistic option for your firm. 

About Jonathan Baldock:

With 10 years of experience at Linkedin serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, and IBM, Jonathan Baldock is highly skilled in social sharing best practices. He is the founder of Glimpse Social and works in an advisory role for SocialHP. Jonathan is an expert at social media recruitment, sales and marketing strategies. Connect with him on LinkedIn.

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