Ed began his career in his native Sydney launching menswear brand, Beat Poet, out of college.  Beat Poet quickly became a cult Australian imprint, winning GQ designer of the year in 2009.  After divesting the brand and moving to New York for grad school, Ed has since worked for Robert Burke Associates, Patrick Johnson Tailors, and for the last 5 years as COO and then CEO of Vivid Brands, owners of Roller Rabbit, 18 East and Loudmouth.

Roller Rabbit is a travel-inspired lifestyle brand, offering exotic, sophisticated yet affordable leisurewear, accessories and home goods with a magical and playful touch.

Interviewed by Kate Doerge.