Healthcare brands are quitting 'medical' branding

In this episode, we chat with Hilary Dubin and Caroline Vasquez Huber, the founders of Jones, about how they’re re-imagining the healthcare space (spoiler: they consider themselves a wellness & beauty brand). And along the way, we get into some of our favorite topics: shame (a topic we also tackled in a recent episode with strategist and cultural futurist, Jasmine Bina), gratitude, and vulnerability.

Jones is building a suite of cessation products, from mints to an app, but it’s bigger than that. They are re-defining what it means to be a Quitter. And giving us a great example of how healthcare is changing.

Huge thanks to Caroline and Hilary for chatting. Give Jones a follow on Instagram and TikTok. And if you happen to be looking to quit, this is just the tip of the iceberg in terms of resources:

* The benefits of quitting vaping.

* The science behind Jones' app.

* And the ultra taboo question: Will I gain weight?

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Hosted by Chris Danton and Kirsten Ludwig, this show cuts through the noise, pulling sharp insights from across retail, tech, F&B, wellness, travel, sports, beauty, and more. No silos, no fluff—just the most relevant trends and strategies shaping business today.

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